Managed Google Ads put your business at the top of search the moment someone needs you, while an optimized Google Business Profile wins the map and the reviews that keep customers coming. Vertex Digital Studios runs both as one system — campaigns, profile, reviews, call tracking, and monthly reporting. We are a Mid-Michigan team based in Midland, and we serve clients anywhere.
Google Ads management is the ongoing work of researching keywords, writing ads, setting bids and budgets, building landing pages, and refining campaigns so every dollar of spend produces more leads. Good management also pairs paid search with an optimized Google Business Profile and lead tracking. Vertex Digital Studios handles the whole system on a monthly retainer so you get calls and form fills, not just clicks.
Keyword research, ad copy, bidding, negative keywords, and landing pages that put you at the top of search and keep cost per lead low.
Google Business Profile optimization plus a review generation system that lifts your local ranking and earns trust.
Call and form tracking tie every lead to its source, and a monthly report shows exactly what your spend produced.
Paid search reaches people at the exact moment they are looking to buy, which is why it delivers some of the most measurable returns in marketing. Unlike billboards or print, every click, call, and form is tracked, so you can see precisely what each dollar earned and shift budget to what works. Combined with a strong Google Business Profile, paid search captures both the customer who is ready now and the one comparing options nearby.
"Ad spend without management is a faucet left running. The money is made in the ongoing work — cutting wasted keywords, tightening the targeting, and matching the ad to a landing page that actually converts the click into a call." — Vertex Digital Studios
Start a campaignSearch advertising and local listings drive real purchases, not just impressions. Buyers who search with intent convert at high rates, local searches lead to fast in-person visits, and a consistent return on ad spend makes paid search one of the most accountable channels a small business can run. These figures show why a managed campaign beats a hands-off one. Vertex Digital Studios tunes every campaign toward measurable leads and revenue.
"The customer searching 'emergency plumber near me' at 9 p.m. is not comparison shopping — they are buying. Paid search and a strong profile are how a local business is the one that phone rings for," says the team at Vertex Digital Studios.
| Channel | Best for | How you pay |
|---|---|---|
| Search Ads (PPC) | Capturing high-intent buyers searching now | Per click |
| Local Service Ads | Home and professional services, Google-screened badge | Per lead |
| Google Business Profile | Map pack visibility, reviews, trust | Free (managed) |
| Performance Max | Reaching buyers across Search, Maps, YouTube, and more | Per conversion goal |
Vertex Digital Studios manages paid search as a continuous cycle: launch, track, optimize, and report. We build the campaign and profile, set up call and form tracking, refine bids and keywords every month, and send a clear report so you always know your cost per lead. This retainer model keeps your spend improving instead of drifting.
Keyword research, ad copy, landing pages, conversion tracking, and a tuned Google Business Profile to start strong.
Call tracking and form tracking attribute each inquiry to its source so we optimize on real outcomes.
We cut wasted spend, add negative keywords, test ads, and shift budget to what converts.
A monthly report shows clicks, calls, forms, cost per lead, and what changed — no jargon.
Google Ads is paid advertising that places you at the top of results for a per-click fee, while Google Business Profile is your free local listing in Maps and the local pack. They work together, and Vertex manages both.
Budgets depend on your industry, competition, and goals. Most local businesses start with a monthly media budget plus a management retainer, scaled up as the campaign proves its return.
Yes. We optimize your profile with accurate categories, services, photos, and posts, and set up a review generation system so happy customers leave ratings that improve ranking.
We set up call and form tracking, then send a plain-English monthly report showing clicks, calls, forms, cost per lead, and what we changed.
Book a free, no-pressure discovery call. Tell us about your business and we'll show you how we'd structure your Google Ads, optimize your profile, and track every lead. Related: pair this with our SEO and web design services.
Book a Discovery CallOr call (989) 631-6900 · Based in Midland, MI · Serving clients anywhere